With an innate eye for aesthetics and a strategic mindset, I transform ideas into compelling visual narratives and high-impact marketing campaigns. Portfolio featuring marketing strategy, local SEO, creative design, digital illustration, and campaign management.
Marketing Capabilities
Content & Campaigns: Executing branded collateral, social media support, and lead-generation campaigns with a cohesive voice.
Brand & Visual Production: Developing premium brand assets, maintaining visual consistency, and applying artistic sensitivity to commercial goals.
Website & CMS: Managing website updates, content publishing, and ensuring digital touchpoints reflect high-end brand standards.
Reporting & Workflow: Creating automated reporting dashboards and optimizing workflows for clarity and efficiency.
Coordination & Operations: Liaising across support, compliance, technical, and management teams to solve cross-functional problems.
AI-Assisted Productivity: Utilizing AI for rapid content drafting, research synthesis, and visual ideation to accelerate delivery.
Featured Marketing Campaigns
Local SEO & Google Review Campaign: Ranked multiple venue locations to Top 3 in Google Search local map packs. Engineered an automated 5-star Google review funnel with QR code integration, achieving an average Google Rating of 4.7+. Over 1,000+ authentic positive reviews collected within 1 year.
Multi-Channel Campaign Execution, Co-branding & Influencer Marketing: Successfully delivered 3 major campaigns for 2 brands under one month (LNY, Ramadan, Mid-Autumn). Managed KOL/Influencer sourcing, executed cross-functional shoots resulting in viral 100K+ view reels, and directed multi-platform social media integration (Instagram, TikTok, WeChat, Xiaohongshu), improving cross-platform engagement by 40%.
Budget Optimisation & Vendor Management: Slashed print & merchandising costs by over 30% by directly negotiating and sourcing with premium overseas printing factories (Shanghai/Guangzhou). Managed full logistics lifecycle from technical specifications to customs clearance and final local delivery.
Targeted Real Estate Campaigns: Expo & Campus Promotion: Achieved Top 3 Sales Performance during Property Expo through interactive on-site marketing strategies. Captured 800+ highly qualified leads for UniLodge and Scape.
Work Experience
RCJ Advertising - Account Manager & Content Specialist (May 2026 – Present): Managing 3 official brand accounts simultaneously: Helly Hansen AU, Merivale, UniLodge Australia. Full ownership of content design, copywriting, short-form video editing and publishing. Delivered cross-platform campaign for Berkowitz Furniture: 73K Instagram views, 16K TikTok views, 10.5% engagement rate on Xiaohongshu — 85% of venue foot traffic traced to campaign.
LET BOWLTIFUL DO IT PTY LTD - Marketing Manager: Owned social media, local search and campaign execution to drive customer acquisition and in-store traffic. Rebranded digital touchpoints across 7 stores. Top 3 Google Map ranking in 5 locations. Viral Tiktok videos with over 100k views each.
Stables - Operation Specialist (June 2025 – Feb 2026): Managed high-volume cross-functional coordination across customer support, tech, and compliance teams. Maintained accurate records, dashboards, and status updates, while writing SOPs and training new team members to improve workflow consistency and execution quality.
NORD International - Marketing Coordinator & Design Specialist: Managed website and social media content updates to support brand visibility and lead generation. Created and updated brochures, event boards, and branded materials. Coordinated large-format signage production, supported co-marketing campaigns with external partners.
MermaidArt Space - Program Manager & Art Instructor: Coordinated daily campus operations, including class scheduling, teacher rostering, and parent communications. Developed lesson plans and program materials.
Dazhong Daily - Graphic Designer and Editor: Produced visual assets in Photoshop/Illustrator, including layouts, original illustrations, and content edits. Drew storyboards and key frames for promotional animations.
Creative Works & Social Media
Packaging Illustration Design
The Door (Animation)
Exhibited Works: Sisyphean (Creative Asia Art Centre参展艺术家)
Design Work & Property Project Design
Branding & Influencer Marketing
Social Media & Account Management (Helly Hansen, UniLodge, Insight ELC, Merivale, Bowltiful instagram)